Traffic and goods

Port of Barcelona's institutional promotional film (2 min 2 s), from the "Beating for you" campaign. It is a cinematic piece, set to music, combining a montage of all the port's activity with a strong human element. The footage alternates sweeping aerial views of the port at dawn and at night, the container terminal with its cranes, the car terminal and the railway, and berthed cruise ships, with scenes of people —professionals chatting on terraces overlooking the port, smiling faces and testimonials to camera. A section devoted to the marine environment shows underwater biodiversity footage (a seahorse, a manta ray, anemones with fish and seagrass/Posidonia meadows), and another shows digital global-connectivity animations (illuminated maps of Europe and the Mediterranean, a globe with route networks and 3D renders of the terminals). French captions underline the piece's values: (Efficiency), (We keep pace with the movement) and (We become one with our clients). The video closes with the tagline Our heart beats for you and the Port of Barcelona logo on a black background.