Why is Barcelona hosting the 37th America's Cup?
Emirates Team New Zealand chose Barcelona for its title defense because of the quality of the Port's facilities, the diversity of competition venues, the city's experience in hosting major sporting events, its love of water sports and its educational and leisure offerings.
The reasons for Barcelona
The economic support of the Government of Spain, the Generalitat de Catalunya and the Barcelona City Council, as well as the Diputació de Barcelona and Turisme de Barcelona, plus the endorsement of Barcelona Global, which has promoted and designed the candidacy, were other aspects that tipped the balance in favor of Barcelona.
The organizers of the 37th edition of the America's Cup have valued the public-private collaboration demonstrated in the candidacy, the infrastructures that Barcelona already has, plus those that are being put in place for the event, and the strength of the Barcelona brand.
Thus, the Catalan capital will host the oldest international competition in the world, even older than the first modern Olympic Games. And also what is considered the most complicated and demanding sporting event.
Repercussion of the Barcelona, Catalonia and Port brand
The America's Cup is the third largest television event in the world, behind only the Olympic Games and the World Cup. The television audience for the competition is expected to be 1.2 billion viewers. In addition, live streaming may exceed 10 million more, to which will be added the audience on other social media channels, with a potential audience, already seen in the preliminary tests, of hundreds of millions of users following the competition.
The Port of Barcelona is holding its first Open Days to reach out to the public
