Strategy and promotion

Commercial promotion

During 2017 the Port participated in 15 fairs (on 10 occasions with its own stand) and more than 10 conferences, both national and international. The Port of Barcelona is leading the participation in these acts with the dual objective of promoting its services and acting as an umbrella of the Port Community.

Its joint participation at the most significant fairs in the sector creates important synergies and adds value and competitiveness to companies in the sector.

Presence at fairs and cogresses

By geographic and commercial areas:

Europe

  • Transport Logistic (Munich, Germany), Europe’s leading fair in the transport and logistics sector. This year, the digital revolution was a central theme, closely aligned with the goal of digitising the Port.

  • Fruit Logistica (Berlin, Germany), a fair dedicated to logistics and international trade in fruits and vegetables, in which the Port has participated as a visitor since 2003 and as an exhibitor since 2007. The Port took part once again with Grimaldi Group and Mercabarna, to promote import traffic from Central and South America as well as shortsea traffic, while repositioning Barcelona as a logistics and distribution hub for this type of products.

  • MEDFEL (Perpignan, France), the fruit and vegetable sector fair in the Euro-Mediterranean area.

  • Fruit Attraction (Madrid), the international fruit and vegetable fair.

  • 5th Med Ports (Barcelona), a congress organised with the support of the Port of Barcelona and focussing on the promotion of Mediterranean ports to attract foreign investments.

  • Barcelona International Logistics Fair (Barcelona). An annual and unmissable event for the Port of Barcelona, where it again opted for a proactive presence, organising a programme of conferences, presentations and networking days at its stand.

Americas

  • Intermodal (Sao Paulo, Brazil). The Port has made efforts to consolidate contacts with ship owners, logistics operators and ports and to establish new commercial links in this strategic market.

  • Latin American Congress of Ports (Uruguay), organised by the American Association of Port Authorities (AAPA).

  • Expo Carga (Mexico), a fair focused on freight, which brings together around 9,000 international professionals.

Asian market

  • 9th WCA Worldwide Conference (Singapore), in which the Port participated in application of the current cooperation agreement with the WCA Family and China International Freight Forwarders Association (CIFA).

  • 14th WCA Sino-International Freight Forwarders Conference (Shanghai, China). Participation in application of the agreement with the WCA Family and CIFA.

  • 12th International Logistics and Transportation Fair-CILF (Shenzhen, China), the main logistics and transport fair in Asia, where the Port participated with its own stand under the BARCELOC initiative.

  • 14th Trans Middle East (Tehran, Iran), a fair that brings together the main shipping companies, logistics firms, ports and operators of maritime terminals in the Middle East.

Maghreb

  • 6th Hispano-Moroccan Transport and Logistics Sector Meeting (Tangier, Morocco), an event bringing together the key players operating between both countries, especially with the port of Tanger Med. The Port of Barcelona has taken part since the first edition and this year it received an award for Promotion of Hispano-Moroccan Cooperation.

By sectoral or activity areas:

  • Automotive. In this sector, which is of strategic importance both for port activity and for the entire Catalan economy, the Port participated in the ECG Conference 2017 (Brussels, Belgium) and in working groups of associations such as the Catalonia Automotive Industry Cluster (CIAC) and the European Car Transport Group (ECG).

  • Short sea shipping. Participation in conferences and working groups of the Spanish Association for the Promotion of Short Sea Shipping (SSPC), of which the Port has been a member of the management board since 2010, in addition to the SSPC Annual Conference, in Santander.

  • Coffee. The Port took part in the 7th Coffee Day (Madrid), held on odd years alternating with the Spanish Coffee Congress.

  • Promoting maritime and logistics activity in the ports of the south. The Port of Barcelona participated in the work seminar on Low Carbon logistics solutions held in Marseilles, within the MEDports Forum. This forum, organised by Intermed, gives port authorities in the Mediterranean basin the chance to share experiences and to increase international visibility.